BlogAddendum

As an addendum to yesterday's post, here are a couple of excellent posts about external and internal blogs and what to watch out for. The first one is from Marianne Richmond interviewing blogher panelist Megan Belcher on the blogher blog. Blogher is a blogging community for women offering lots of great resources for female bloggers.

Marianne Richmond will moderate the panel "How to Keep Out of Trouble" on day 2 of the Blogher Business Conference 07 to be held in the Big Apple on March 22nd and 23rd. In the interview Megan talks about the legal challenges of blogs and how to weigh the potential risks of blogging against the benefits.

The second terrific blog post is by Katie Paine one of the top communications and marketing measurement luminaries in the country and the founder of the Delahaye Group. In her PR Research 2.0 post Katie describes the growing-up of internal blogs. She cites recent research that shows "significant increase (21%)  in the percentage of internal bloggers saying positive things about their organization as well as a decline in the % of employees saying negative things".
This should help organizations who still worry about internal bad-mouthing.