The day after tomorrow Social Media will be mainstream

I've taken a bit of a break over the long weekend from my social media RSS feeds and Google Alerts. Oh my - when I wanted to catch up I was inundated with of posts, discussions and conversations about "social media" and what's right and wrong about it. 

At the Communications 2.0 workshop which I held for the lively Connecticut chapter of IABC last week, the audience was less concerned about which terms I used to describe the new tools and technologies. As one participant put it: "Social media really means a paradigm shift for us communicators." He hit the nail on the head! Marianne Richmond also put this very eloquently in her post on "something different is happening."

The workshop participants were all ready to explore and participate in the opportunities social media provides for communicators. Some were a bit sceptic and there were lots of questions, of course. Some already had experience   implementing certain social media tools and shared their stories freely with the rest.

What struck me was that there was no one among the attendees who refused to see the shift that is taking place. That is definitely a change from a year ago or maybe even six months ago. Social media will become mainstream - not tomorrow, but the day after.