1 post tagged “bwc”

Last week I spoke at the Freelancers' Forum Breakfast Seminar of Boston Women Communicators (BWC). The title of my presentation was: What the Heck Is Social Media and Why Should I Care? The audience was comprised of independent practitioners, agency experts and in-house communicators, primarily of non-profit organizations - all hungry for information on how to use social media for their business. 

One piece of advice I left for the freelancers was to publish a blog instead of trying to get a comprehensive website off the ground. It's easier and cheaper and takes less time. Of course, once the trial phase is over (and there should always be a trial phase!), a blog needs to be maintained and cared for just like a website. However, many BWC freelancers are gifted writers which makes a blog a perfect tool. In my list of links, however, I forgot to include Todd Defren's Beware of the Blabosphere post which includes The 7 Simple Rules of Freelance Blogging. I'd add a point: Blog about your expertise - not your clients.

In case you are a woman, work in communications and live in and around Boston, and this is the first time you read about Boston Women Communicators, read on. BWC was founded in 1994 by Jane Breschard Wilson to provide a forum for women to develop relationships that would help them in business and beyond. It's the "beyond" that strikes me with this organization which I just joined. It's a professional support network for women that embraces young and experienced communicators and brings together corporate communicators, agency folks and sole practitioners as well as entrepreneurs and internal communicators. In addition, it supports women in need with their events. It doesn't have a website (yet) but if you google the name or the founder, you'll find the address for inquiries.