2 posts tagged “youtube”

This week I got pinged by LinkedIn about some updated profiles of my contacts. I clicked on it and - instead of looking at the updated profile of an ex-colleague - I started watching the trailer of reign over me that popped up when I entered the site. I saw Don Cheadle's face who's acting I like so here I was...lured into the world of video.

With all the hubbub about YouTube showing Oscar videos and then having to pull them off, it makes you wonder why it was such a big deal. Nowadays professional or user-generated videos, video snippets and video links are everywhere. You can't escape them. You might chose not to watch but if you see something that grabs your attention - you will!

It's a simple form of promotion and a very effective one. The idea of proprietary content and ownership looses its significance in the social media world. YouTube videos on The Oscars actually help the Oscars improve their popularity. Does it matter where you watch them?

Pete Cashmore of Mashable reported that my favorite soccer team FC Bayern München is threatening to sue YouTube. As if they don't have enough problems these days having to contend with a terrible fall season and trailing way behind Werder Bremen the front runner of the German Bundesliga (Premier League).

I am awfully sorry to say this but I don't think Karl-Heinz Rummenigge (or is it his PR boss Hörwick?) gets it: YouTube will drive more traffic to the FC Bayern site! Fans posting video clips of certain segments of a game on YouTube only makes the team (and business behind it) more popular. More people would want to go and see the team live (well...once they start playing serious soccer again) and pay for tickets and all kinds of FC Bayern merchandise.